Table of Contents
Foreword Dushyant Shahrawat i
Acknowledgments iii
Introduction v
Chapter 1 Primacy/Recency Effect: Begin with the End in Mind 1
Chapter 2 Emotional Appeal: Go for the Gold 19
Chapter 3 Conviction: The Courage to Commit 31
Chapter 4 Body Language: The Body Speaks before the Mouth Opens 45
Chapter 5 Minimize the Distance: Teach, Don't Preach 57
Chapter 6 The Rule of Three: It's a Magic Number 67
Chapter 7 Speakers Must Punctuate: Punctuation from Passion 77
Chapter 8 The Power of the Pause: Impact from Surprising Places 87
Chapter 9 Animate the Visuals: What's Old Is What's New 105
Chapter 10 Vary the Pitch: Stand and Deliver the Unexpected 117
Conclusion 129
About the Author 131
Resources 133
Recommended Reading 141