A Crocodile Brain Can Make or Break Your Sale: The Process and Science for Guiding Organizations to Buy from You

Have you ever been in a situation where you have a great product/service and great marketing, but your B2B salespeople just don't seem to nail it when in front of the customer? Do you want to do things differently with your sales area but don't know where to start? Sales drives the business engine, yet when your best efforts are met with disinterest, the usual expectations -discounts, freebies, and concessions- become all too familiar, leaving us to accept the paradigm that losing more oppo...