Achieving Longevity: How Great Firms Prosper Through Entrepreneurial Thinking

Achieving Longevity: How Great Firms Prosper Through Entrepreneurial Thinking


$30.39 $33.95 Save 10% Current price is $30.39, Original price is $33.95. You Save 10%.
View All Available Formats & Editions
Choose Expedited Shipping at checkout for guaranteed delivery by Thursday, January 24

Product Details

ISBN-13: 9781442650299
Publisher: University of Toronto Press, Scholarly Publishing Division
Publication date: 06/02/2016
Series: Rotman-UTP Publishing Series
Pages: 224
Product dimensions: 6.00(w) x 8.90(h) x 0.90(d)

About the Author

Jim Dewald is Dean of the Haskayne School of Business at the University of Calgary.

W. Brett Wilson, CM, is one of Canada’s best-known businessmen and most respected philanthropists.

Table of Contents


Chapter 1 Getting Started: Strategy, Entrepreneurship, and Longevity
Chapter 2 The Problem: Firms Fail
Chapter 3 Longevity: The Capacity to Change
Chapter 4 The 21st Century: A Time of Great Change?

Chapter 5 Entrepreneurial Thinking and the Human “Dual-Core”
Chapter 6 The Micro-Foundations of Entrepreneurial Motivation
Chapter 7 Creating the Entrepreneurial Organization

Chapter 8 Dual-Core Processing at Work
Chapter 9 Barriers to Success
Chapter 10 Concluding Comments

What People are Saying About This

Peter Tertzakian

“‘If it ain’t broke don’t fix it’ is a hackneyed adage that is sadly still embraced by too many leaders in today’s cut-throat world of fast-paced competition and disruptive change. Jim Dewald’s Achieving Longevity is a must-read for corporate leaders who want to understand the true meaning of the word ‘innovation’ as a strategy for success.”

Lesley Conway

“Jim’s book is a thought-provoking call to action for all CEOs who want their legacy to be a company that thrives for generations. An inspiring read!"

Jay B. Barney

“Jim Dewald’s book addresses a conundrum many firms face: how to maintain consistently high performance in the face of unpredictable environmental change. His solution is both simple and powerful: leverage entrepreneurial thinking to continuously reinvent who and what a firm does. His book identifies a set of tools leaders can use to drive this reinvention process, tools that can enhance a firm’s longevity.”

Julian Birkinshaw

“In Achieving Longevity, Jim Dewald brings a fresh and practical perspective to the age-old question of why some firms are able to adapt, while others stagnate or die. Building on his experiences as a businessman-turned-academic, Dewald shows how entrepreneurial thinking lies at the heart of any successful firm, and he provides highly practical advice on how to convert this mindset into action. I strongly recommend the book to executives in small and large firms alike.”

Times Higher Education, Books of the Year 2016 - Elizabeth Cannon

"Jim Dewald’s Achieving Longevity: How Great Firms Prosper through Entrepreneurial Thinking (Rotman/UTP) is a great book on how established organisations can adapt and succeed in a world of changing markets, technological advances and competitive environments, through entrepreneurial thinking. This is very applicable not only to companies but also to universities, which are adapting to a transformed world."

Customer Reviews

Most Helpful Customer Reviews

See All Customer Reviews