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Advertising & IMC: Principles and Practice

By Sandra Moriarty, Nancy . Mitchell, William D Wells
Paperback
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By Sandra Moriarty, Nancy . Mitchell, William D Wells
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For courses in introductory advertising.

Increase the relevancy and effectiveness of marketing communications

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to...

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BusinessMarketing & SalesBusiness Life & CareersAdvertistingBusiness Life & SkillsMarketingAdvertising - General & MiscellaneousBusiness Writing & CommunicationBusiness Education & StudyMarketing - General & Miscellaneous