Anywhere: How Global Connectivity is Revolutionizing the Way We Do Business: How Mobile Technology Affects Consumer Behavior (McGraw-Hill Essentials)

Ubiquitous connectivity is the biggest revolution in business since the Internet—and this is the first strategic guide to harnessing its power

Anywhere examines the far-reaching impact of what can only be termed a business revolution, and it explains how to build a strategy using global connectivity to generate new streams of revenue and, ultimately, dramatic business growth. President and CEO of Yankee Group, the industry authority on the business impact of global connectivity, Emily Nagle...