Believe IT: How to Go from Underestimated to Unstoppable

Believe IT: How to Go from Underestimated to Unstoppable

by Jamie Kern Lima
Believe IT: How to Go from Underestimated to Unstoppable

Believe IT: How to Go from Underestimated to Unstoppable

by Jamie Kern Lima


$23.99 $27.00 Save 11% Current price is $23.99, Original price is $27. You Save 11%.
Choose Expedited Shipping at checkout for delivery by Wednesday, December 7




“Game-changing. Authentic. A must-read for every woman! Jamie is the real deal—and that’s rare.” —Glennon Doyle, #1 New York Times bestselling author of Untamed

“Raw. Real. Powerful. Filled with vulnerability and grit. This book will inspire you to believe in your own power. It’s a book every woman needs!” —Sara Blakely, Founder Spanx

Imagine overcoming the things holding you back, breaking through the barrier of self-doubt and fully becoming the person YOU were BORN TO BE!

In Believe IT, Jamie Kern Lima, founder of IT Cosmetics, shares the wild but true story of how a once struggling waitress turned her against-the-grain idea into an international bestselling sensation, eventually selling the company for over a billion dollars and becoming the first female CEO of a brand in L’Oréal’s 100+ year history. Faced with self-doubt, body-doubt, God-doubt, down to her last few dollars and told “No one is going to buy makeup from someone who has your body,” Jamie reveals for the first time what really went down, how she almost didn’t make it, how she learned to trust herself, and the powerful lessons you, too, can use to go from underestimated to unstoppable.

With radical vulnerability and honesty, Jamie takes you on a journey through deeply personal stories of heartbreak and resilience—including accidentally finding out she was adopted when she was in her twenties and the reverberations this has had on all aspects of her life. Jamie also pulls back the curtain on her fight to change the beauty industry’s use of unrealistic images, on behalf of all the little girls who are about to start doubting themselves, and all of the grown women who still do. Spellbinding, riveting, with raw vulnerability and down-to-earth warmth, Believe IT shakes your soul and shows you that you, too, have what it takes to believe in yourself, trust yourself, and go from doubting you’re enough to knowing you’re enough! Do you have big goals, hopes, and dreams but let rejection get in the way? Do you struggle with feeling like you’re not enough and like success is something that happens to other people, but have a hard time believing it’s possible for you? Do you let past mistakes and failures hold you back? Do you know deep down inside that you were created for more, but somehow still doubt yourself?

In Believe IT you’ll discover how to...
-Overcome self-doubt
-Gain the courage to take risks, an empower yourself and others
-Tune into and trust your own intuition
-Let go of your mistakes and insecurities
-Turn down the volume on your inner critic
-Handle the rejection, the haters, and the mean girls
-Boost your confidence
-Start your dream (and keep going!)
-And much more...

If you’ve ever doubted yourself or felt truly underestimated, this book will inspire a new kind of belief and confidence in you and your dreams!

Related collections and offers

Product Details

ISBN-13: 9781982157807
Publisher: Gallery Books
Publication date: 02/23/2021
Pages: 288
Sales rank: 96,784
Product dimensions: 6.20(w) x 8.90(h) x 1.10(d)

About the Author

Jamie Kern Lima is a New York Times bestselling author and founder of IT Cosmetics, a company she started in her living room and grew to the largest luxury makeup brand in the country. She sold the company to L’Oréal in a billion-dollar deal and became the first female CEO of a brand in its 100+ year history. Her love of her customers and remarkable authenticity and belief eventually landed her on the Forbes America’s Richest Self-Made Women list. She’s the author of the new book Believe IT: How to Go From Underestimated to Unstoppable, an instant New York Times bestseller, USA TODAY bestseller, #1 Wall Street Journal bestseller, and #1 Publisher’s Weekly bestseller. She’s a mother of two and an active investor, speaker, and thought leader who is passionate about inspiring and elevating women. She’s also an active philanthropist who has donated over $40 million in product and funds to help women face the effects of cancer with confidence. She’s also donating 100% of her author proceeds for Believe IT to Feeding America and Together Rising. Learn more at

Table of Contents

Introduction ix

Part 1 Believe

1 When Your Intuition Talks to You, Believe It 3

2 Believe Where You Come from Doesn't Determine Where You're Going 35

3 Believe in the Power of Embracing Your Truth 51

4 Believe You're Stronger Than Your Opposition (Including Mean Girls) 67

5 Believe in the Power of Your Microphone 85

6 Believe in the Power of Authenticity 99

7 Believe You Can Go from Underestimated to Unstoppable 109

8 Believe in Serendipity 131

9 Believe Life Isn't Meant to Do Alone 143

Part 2 Risk

10 Believe in Being Brave over Being Liked 159

11 Believe Haters Are Just Confused Supporters 169

12 Believe in Knowing Your Values and Living Them! 185

Part 3 Empower

13 Don't Believe in Balance. It's a Lie! 197

14 Believe in Giving What You Need 209

15 Believe in the Power of Letting Your Light Shine! 217

16 Believe in Miracles … and in Oprah 229

17 Believe in a Power Greater Than Yourself 247

18 Believe You Are Enough … 261

Acknowledgments 271

Customer Reviews

Explore More Items