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Beyond Spin: The Power of Strategic Corporate Journalism

By Markos Kounalakis, Drew Banks, Kim Daus
Paperback
$34.95
By Markos Kounalakis, Drew Banks, Kim Daus
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Discover a new, strategic brand of corporate communication that cuts through today's Dilbert-esque cynicism to engage workforces, manage constant change, and align organizations. In Beyond Spin, three experts detail the techniques of corporate journalism—an ingenious communications model that hinges on open, accurate, and strategically weighted reporting inside a corporation. With practical guidelines and real-world examples from SGI, Microsoft, J.P. Morgan, and other corporations, Beyond S...

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