Building Your Ideal Private Practice: A Guide for Therapists and Other Healing Professionals

Building Your Ideal Private Practice: A Guide for Therapists and Other Healing Professionals

by Lynn Grodzki

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Product Details

ISBN-13: 9780393709483
Publisher: Norton, W. W. & Company, Inc.
Publication date: 03/30/2015
Edition description: New Edition
Pages: 384
Sales rank: 313,053
Product dimensions: 6.10(w) x 9.30(h) x 1.50(d)

About the Author

Lynn Grodzki, LCSW, MCC, is a psychotherapist in full-time private practice, a former business executive, and one of the leading business coaches in the US for small business owners. She specializes in working with change-agents: therapists, coaches, healers, and other service-oriented consultants who help others make change in their lives.

Through her workshops and writing, she has become a pioneer in the field of practice-building, helping non-business-oriented professionals develop their private practices. With Lynn’s guidance, thousands of professionals now operate small businesses that offer them a high degree of integrity as well as enhanced financial success. Lynn lives and works in Silver Spring, Maryland and can be reached by email at: lynn@privatepracticesuccess.com.

Table of Contents

Acknowledgments ix

Preface xi

Part I Preparation

1 The Blueprint: Develop the framework for your ideal private practice today 3

2 Loving the Business of Therapy: Change your feelings to become a happier business owner 20

3 Top Ten Business Mantras for Success: Learn ten short phrases that make private practice easier 37

4 Values and Vision: Create a private practice vision based on your skills and core values 55

5 Entrepreneurial Mind-Set: Think and. act like other successful entrepreneurs 79

6 Getting a Strong Start: Find specific checklists and strategic advice for those starting out or starting over 96

Part II Building Blocks

7 Protecting Your Practice from Harm: Take steps to keep your business legitimate, ethical and safe 115

8 The Brand Called You: Define your basic message to generate referrals just by saying hello 133

9 Expanding Your Reach: Position your practice for success with today's best marketing ideas 153

10 Your Online Presence: Boost your visibility with an optimized website and online marketing strategies 176

11 Retaining Today's Clients: Connect with and satisfy clients who find you online and want fast results 196

12 Why Good Therapists Go Broke: Avoid common pitfalls for insurance and fee-based practices 211

Part III Finishing Touches

13 Solo versus Group Practice: Explore whether to work solo or expand into a larger group 243

14 Personal Growth and Coaching: Add services beyond the reach of insurance payments 269

15 Building a Practice to Sell: Craft a plan to sell your practice and fund your retirement 290

16 Holding Onto Success: Stay successful and motivated over time 304

Appendix

The Private Practice Success Program Pre- and Post-Test 323

Top Ten Money Management Tips 327

Your Marketing Action Plan 331

Resources 335

Index 343

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