Business Forecasting: A Practical, Comprehensive Resource for Managers and Practitioners.

The text provides extensive coverage of forecasting methodology. It reduces complexity to a step-by-step format, thus precluding the necessity of a mathematical background. A full range of methods are explained: time series (eighteen models), regression analysis,econometrics and related practices, short life cycle, qualitative, and forecast evaluation and modification, for instance. The examples and discussions bring the text into the real world. Forecasting is integrated with planning, dec...