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Business writing that gets results
The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business.
How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing.
- Draft reports, proposals, emails, blog posts, and more
- Employ editing techniques to help you craft the perfect messages
- Adapt your writing style for digital media
- Advance your career with great writing
In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!
|Product dimensions:||7.30(w) x 9.20(h) x 0.80(d)|
About the Author
Natalie Canavor is a business writer, magazine editor and workshop leader. She has won dozens of awards for her publications, articles and scripts. Her journalism credits include features for the New York Times, columns for business publications and advice for professional communicators. She is also the author of three books on business communication.
Table of Contents
Part I: Winning with Writing 7
Chapter 1: Make Writing Your Not-So-Secret Weapon 9
Chapter 2: Planning Your Message: Your Secret Weapon 21
Chapter 3: Making Your Writing Work: The Basics 47
Chapter 4: Self-Editing: Professional Ways to Improve Your Own Work 73
Chapter 5: Troubleshooting Your Writing: Fixing Common Problems 99
Part II: Putting Your Skills to Work for Everyday Business Writing 123
Chapter 6: Writing Emails That Get Results 125
Chapter 7: Creating High Impact Business Correspondence 149
Part III: Writing Business Documents, Promotional Material and Presentations 175
Chapter 8: Building the Biggies: Major Business Documents 177
Chapter 9: Promoting Yourself and Your Organization 201
Chapter 10: Writing for the Spoken Word 223
Part IV: Writing for the Digital Universe 247
Chapter 11: Evolving Your Writing for Online Media 249
Chapter 12: Writing for Websites and Blogs 269
Part V: Thinking Global, Writing Global 297
Chapter 13: Using English as the Global Language of Business 299
Chapter 14: Adapting Business English to Specific Countries 313
Part VI: The Part of Tens 335
Chapter 15: Ten Ways to Advance Your Career with Writing 337
Chapter 16: Ten Ways to Tweet Strategically 345