Business Writing For Dummies

Business Writing For Dummies

by Natalie Canavor

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Overview

Business Writing For Dummies by Natalie Canavor

Business writing that gets results

The ability to write well is a key part of your professional success. From reports and presentations to emails and Facebook posts, whether you're a marketer, customer service rep, or manager, being able to write clearly and for the right audience is critical to moving your business forward. The techniques covered in this new edition of Business Writing For Dummies will arm you with the skills you need to write better business communications that inform, persuade, and win business.

How many pieces of paper land on your desk each day, or emails in your inbox? Your readers–the people you communicate with at work–are no different. So how can you make your communications stand out and get the job done? From crafting a short and sweet email to bidding for a crucial project, Business Writing For Dummies gives you everything you need to achieve high-impact business writing.

  • Draft reports, proposals, emails, blog posts, and more
  • Employ editing techniques to help you craft the perfect messages
  • Adapt your writing style for digital media
  • Advance your career with great writing

In today's competitive job market, being able to write well is a skill you can't afford to be without–and Business Writing For Dummies makes it easy!

Product Details

ISBN-13: 9781119369004
Publisher: Wiley
Publication date: 04/24/2017
Pages: 360
Sales rank: 461,310
Product dimensions: 7.30(w) x 9.20(h) x 0.80(d)

About the Author

Natalie Canavor is a business writer, magazine editor and workshop leader. She has won dozens of awards for her publications, articles and scripts. Her journalism credits include features for the New York Times, columns for business publications and advice for professional communicators. She is also the author of three books on business communication.

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Table of Contents

Introduction  1

Part I: Winning with Writing  7

Chapter 1: Make Writing Your Not-So-Secret Weapon 9

Chapter 2: Planning Your Message: Your Secret Weapon 21

Chapter 3: Making Your Writing Work: The Basics 47

Chapter 4: Self-Editing: Professional Ways to Improve Your Own Work 73

Chapter 5: Troubleshooting Your Writing: Fixing Common Problems 99

Part II: Putting Your Skills to Work for Everyday Business Writing 123

Chapter 6: Writing Emails That Get Results 125

Chapter 7: Creating High Impact Business Correspondence 149

Part III: Writing Business Documents, Promotional Material and Presentations 175

Chapter 8: Building the Biggies: Major Business Documents 177

Chapter 9: Promoting Yourself and Your Organization 201

Chapter 10: Writing for the Spoken Word 223

Part IV: Writing for the Digital Universe 247

Chapter 11: Evolving Your Writing for Online Media 249

Chapter 12: Writing for Websites and Blogs 269

Part V: Thinking Global, Writing Global 297

Chapter 13: Using English as the Global Language of Business 299

Chapter 14: Adapting Business English to Specific Countries 313

Part VI: The Part of Tens 335

Chapter 15: Ten Ways to Advance Your Career with Writing 337

Chapter 16: Ten Ways to Tweet Strategically 345

Index 353

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