Capitalizing on Knowledge

Capitalizing on Knowledge

by David Skyrme

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Product Details

ISBN-13: 9780750650113
Publisher: Taylor & Francis
Publication date: 06/25/2001
Pages: 352
Product dimensions: 6.25(w) x 9.25(h) x 9.21(d)

Table of Contents

Knowledge inside-out; E-business: a platform for knowledge; K-business: new markets, new models; Online knowledge markets; Productizing knowledge; Marketing revisited; The 10Ps of Internet marketing; Developing a k-business; Directions and dilemmas; Appendices.

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