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Cases in Public Relations Strategy

By Burton St. John (Editor), Diana Knott Martinelli (Editor), Robert S. Pritchard (Editor), Cylor Alexander Spaulding (Editor)
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$199.00
By Burton St. John (Editor), Diana Knott Martinelli (Editor), Robert S. Pritchard (Editor), Cylor Alexander Spaulding (Editor)
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Cases in Public Relations Strategy, by Burton St. John III, Diana K. Martinelli, Robert S. Pritchard, and Cylor Spaulding, draws on original, real-world case studies to provide you with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, you will explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This pr...