Combat Zone: The Value Based Proposition

'The Value Based Proposition', focuses on giving the reader an insight into some of the successful strategies that the author has worked on, with his clients over the last 2 years in the difficult task of breaking into competitive held strongholds and outmaneuvering their competition; the customers supply chain processes and the bidding process to gain access into the customer's business! The Value Based Proposition is at the very heart of 6 strategic initiatives outlined within this book t...