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Consumer Psychology

By McLeod
Paperback
$38.99
By McLeod
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- Why do people behave and think the way they do?
- What makes people choose certain products and services?
- How does consumption affect our everyday lives?

Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and underlying thought processes. Written in a clear and accessible style it is an essential read for students of consumer psychology. It is also important reading for anyone studying consumption, wheth...

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Medicine & NursingPsychologyMedicineBasic SciencesClinical PsychologyPharmacologyPsychopharmacology