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Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing Strategy
By Rebecca Lieb
Hardcover
$134.00
By Rebecca Lieb
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DISTINGUISHED FAVOURITE: NYC Big Book Awards 2017
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some...
Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content The Atomic Particle of Marketing goes beyond superficial descriptions of how to produce engaging social media content to offer the results of many years of deep quantitative research, and hours of interviews with senior marketers at some...
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