Coolhunting: Chasing Down the Next Big Thing | Barnes & Noble®

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Overview

What do the iPhone, Instagram, and TikTok all have in common? They’re fresh, they’re sexy, and most importantly they’re cool.

But while many companies embark on the eternal quest for the next big thing, very few know how to actually find it. Coolhunting will take readers into the very heart of the search and show them how to find trendsetters, spot innovations, and turn brilliant ideas into hot new trends. Major companies like Starbucks and Proctor & Gamble have already discovered the pow...

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