Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders — demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, ...