Cross-Cultural Psychology: Why Culture Matters

Cross—Cultural Psychology: Why Culture Matters addresses both established and very recent research in cultural and comparative cross—cultural psychology. The book is written by Professor Krum Krumov of Sofia Universityin Bulgaria and Professor Knud S. Larsen from Oregon State University. The authors are long—term colleagues with extensive research experience in cultural, cross—cultural and international settings.

The book starts with a discussion of the tentative nature of cultural informati...