Deliberate Creativity: How to Cultivate Better Ideas

WARNING: This book WILL make you more creative! If you are totally cool with being average, and having sucky—ideas, then DO NOT read this book.

We've all been lied to. So—called gurus and experts have repeatedly told us that ideas are a dime—a—dozen, and that only the execution of an idea matters. The truth is, executing on a bad idea will almost always guarantee a failed result. But here's the rub…most of us are never taught how to develop good ideas; yet it is expected of us in our everyda...