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Design Thinking: New Product Development Essentials from the PDMA

By Michael G. Luchs, Scott Swan, Abbie Griffin
Hardcover
$61.95
By Michael G. Luchs, Scott Swan, Abbie Griffin
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Develop a more systematic, human-centered, results-oriented thought process

Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a f...

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