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Digital Influencers and Online Expertise: The Linguistic Power of Beauty Vloggers

By Aditi Bhatia
Paperback
$57.99
By Aditi Bhatia
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Based on data from beauty vlogs published by well-known YouTubers, Bhatia explores how they discursively negotiate multiple identities in a creative and participatory space, giving rise to complexities in the definition of categories such as expert, layperson, learner, and teacher in fluid and dynamic digital contexts.

In this insightful book, Bhatia sets out to investigate the interdiscursive construction of identity on YouTube. Taking a multi-methodological approach to Critical Discourse ...

Categories

PhilosophyLinguistics & SemioticsSemioticsPragmatics & Discourse Analysis