Do Purpose New Edition: Why brands with a purpose do better and matter more.

David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter. ' - Richard Reed, co-founder of innocent. The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose. Yes, we love the product they mak...