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Do Purpose New Edition: Why brands with a purpose do better and matter more.
By David Hieatt
Paperback
$14.95
By David Hieatt
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"Brands with purpose aren't accidental; they're meticulously crafted." – Sophie Bambuck, Chief Marketing Officer, The North Face
The most important brands in the world make us feel something.
They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose.
Yes, we love the product they make. But the thing we love most about them is the change they are ma...
The most important brands in the world make us feel something.
They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: they have a purpose.
Yes, we love the product they make. But the thing we love most about them is the change they are ma...
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