Doing Business with Japan: Successful Strategies for Intercultural Communication

In Japan, evidence of the country's Westernization abounds, yet despite appearances, it has remained "uniquely" Japanese. For this reason, the uninformed Westerner doing business there will find it difficult and even frustrating to work with Japanese unless he or she gains a good understanding of Japan and its people. The author draws on his extensive bilingual and bicultural experience to provide readers with an insightful look at many key aspects of doing business with Japan, ranging from...