Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave

An illuminating look at the way the thoughts we have and the decisions we make are influenced by forces that aren't always in our control

Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising crime and suicide rates? Can decorating your walls with the right artwork make ...