Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave

Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave

by Adam Alter

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Overview

A New York Times bestseller! 

A revelatory look at how our environment unconsciously yet dramatically shapes the judgments and decisions we make every day


Most of us go through life believing that we are in control of the choices we make—that we think and behave almost independently from the world around us. But as Drunk Tank Pink illustrates, the truth is our environment shapes our thoughts and actions in myriad ways without our permission or even our knowledge. Armed with surprising data and endlessly fascinating examples, Adam Alter addresses the subtle but substantial ways in which outside forces influence us—such as color’s influence on mood, our bias in favor of names with which we identify, and how sunny days can induce optimism as well as aggression. Drunk Tank Pink proves that the truth behind our feelings and actions goes much deeper than the choices we take for granted every day.

Product Details

ISBN-13: 9780143124931
Publisher: Penguin Publishing Group
Publication date: 02/25/2014
Pages: 272
Sales rank: 220,193
Product dimensions: 5.30(w) x 8.30(h) x 0.90(d)
Age Range: 18 Years

About the Author

Adam Alter is an associate professor of marketing at New York University's Stern School of Business. He is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, and has written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Washington Post, and Popular Science, among other publications.

Table of Contents

Prologue 1

Part 1 The World Within Us

1 Names 7

2 Labels 26

3 Symbols 51

Part 2 The World Between Us

4 The Mere Presence of Other People 77

5 The Characteristics of Other People 101

6 Culture 125

Part 3 The World Around US

7 Colors 157

8 Locations 181

9 Weather and Warmth 205

Epilogue 223

Acknowledgments 227

Notes 229

Index 251

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