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En pocas palabras: Por qué los mensajes claros ganan y cómo diseñarlos
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¿Por qué algunos mensajes funcionan y otros no?
¿Por qué algunas ideas se abren paso y otras no prosperan? ¿Por qué algunas frases se nos quedan en la memoria y otras las olvidamos por completo? ¿Por qué, mientras algunos líderes inspiran el cambio, otros pasan desapercibidos?
La respuesta es simple. Literalmente.
Todos los comunicadores más eficaces del mundo estructuran sus mensajes de la misma manera: los diseñan buscando la simplicidad. El problema es que lo simple es un trabajo duro. N...
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