Evergreen: Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

Loyal customers are the beating heart of every great business.

So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.

A better solution is to shift resources from attracting new customers to engaging the base--the path to sta...