Faith, Media, and Persuasion: How Evangelicals Win in a Religious Free Market

Faith, Media, and Persuasion explores how non—denominational evangelical organizations orchestrate commercial—grade entertainment media to amplify religious rhetoric. Providing an in—depth look at the unique socio—technical situation facing evangelicals, this book analyzes the unique methods of persuasion that independent churches rely on to maintain their congregant base and recruit new members in a crowded religious marketplace. Scholars of media ecology, media studies, rhetoric, and soci...