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Five Stars: The Communication Secrets to Get from Good to Great

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How to master the art of persuasion—from the bestselling author of Talk Like TED.

Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and ir...