Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success

Learn now to unlock your "prey drive"—the instinctual ability that allows you to "flip the switch" to achieve massive success

Micheal Burt was already a successful basketball coach when he discovered, quite by accident, how to articulate the concept he had been using for years to motivate himself and his players. At a workshop in Tennessee taught by a Vietnam veteran, he learned about the "prey drive" of war dogs—an instinctive inclination to find, pursue, and capture their prey.

In Flip the ...