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Each of us has the power to create and project a defined and confident personal brand. This power is not dictated by fame or fortune, but instead by dedication, focus and an unwavering belief in our potential to reach our professional goals. Forty Dollars and a Brand powerfully and emotionally symbolizes the ability for anyone to overcome challenges, defy the odds and create a bankable brand without breaking the bank. Author Denise Kaigler, an award-winning communications and brand strategist, beautifully recounts her impoverished childhood in Washington, D.C., fortuitous career at global brands Reebok, adidas Group, Nintendo, and Boston Scientific, and defining work with celebrities and influencers, including JAY-Z, Scarlett Johansson, Venus Williams, Diane von Furstenberg, 50 Cent, Allen Iverson, and others. In Forty Dollars and a Brand, Denise, a self-described shy introvert, bares her soul in gripping and poignant stories that collectively describe “an intensely personal account of what can happen when you believe in your potential.” Brand-building activities and exercises, and a blank journal round out this ‘how-to’ guide designed to help readers discover and live their awesomeness.