Frontiers of Distance Learning in Business Education

Frontiers of Distance Learning in Business Education

by Hooman Estelami (Editor)


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Frontiers of Distance Learning in Business Education by Hooman Estelami

Distance education and online learning are interchangeable terms used to describe the delivery of educational content, whereby the student and the instructor are separated by geography, time, or both. Within the domain of business education, approximately one-third of all business schools offer online business programs, and many more are expected to follow in this direction. Considerable attention is therefore being given by business educators to the refinement of pedagogical approaches in their distance learning offerings. The growth in attention is reflected in the rising number of academic papers related to distance learning methods which appear in leading business journals, as well as the growing number of workshops, research seminars and online forums on the topic. The objective of this book is to consolidate state-of-the-art knowledge on distance learning methods, best practices, and research findings as they relate to online business education. This exposure would help inform business faculty, administrators and course designers on how to optimize distance courses in the various sub-disciplines of business to achieve the most beneficial results for business students.

Product Details

ISBN-13: 9781443844529
Publisher: Cambridge Scholars Publishing
Publication date: 03/01/2013
Pages: 210
Product dimensions: 5.80(w) x 8.20(h) x 0.90(d)

About the Author

Hooman Estelami is Professor of Marketing and Director of Blended and Distance Learning at the Graduate School of Business, Fordham University. He received his PhD in Marketing from Columbia University and his MBA from Mc Gill University. Dr. Estelami has received multiple awards for his research and teaching, and his research has been published in journals such as Marketing Education Review, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Product and Brand Management, Journal of Services Marketing, Journal of Service Research, Journal of Financial Services Marketing, Marketing Education Review, International Journal of Bank Marketing, and elsewhere. He is the editor of the International Journal of Bank Marketing and the author of two books: Marketing Financial Services and Marketing Turnarounds.

Table of Contents

Preface ix

Chapter 1 The Role of Distance Learning in Business Education Hooman Estelami 1

Chapter 2 Important Characteristics in an MBA Program: The Perspective from Online Students Jacqueline K. Eastman Joseph Bocchi Danielle N. Rydzewski 11

Chapter 3 Why Some Distance Education Programs Fail While Others Succeed in a Global Environment Alfred P. Rovai James R. Downey 24

Chapter 4 An Exploratory Study of the Perceptual and Structural Determinants of Price of Online Business Education Hooman Estelami Zeinab Rezvani 46

Chapter 5 Cooperative Learning at a Distance: An Experiment with Wikis Katherine Campbell Dee Ann Ellingson 64

Chapter 6 Toward a Course Conversion Model for Distance Learning: A Review of Best Practices Steven D'Agustino 75

Chapter 7 A Case Study of the Benefits of Short-tem Study Abroad as a Blended Learning Experience Michael H. Slotkin Christopher J. Durie Jarin R. Eisenberg 99

Chapter 8 An Exploratory Study of the Drivers of Student Satisfaction and Learning Experience in Hybrid-Online and Purely Online Marketing Courses Hooman Estelami 112

Chapter 9 Effects of LMS, Self-Efficacy, and Self-Regulated Learning on LMS Effectiveness in Business Education Sean Eom 137

Chapter 10 Teacher Communication Preferred Over Peer Interaction: Student Satisfaction with Different Tools in a Virtual Learning Environment Felicity Small David Dowell Peter Simmons 159

Chapter 11 Utilizing Technology Effectively to Improve Millenials' Educational Performance: An Exploratory Look at Business Students' Perceptions Maria Aviles Jacqueline K. Eastman 178

Contributors 201

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