Getting Better With Age: Improving Marketing in the Age of Aging

We live in the Age of Aging no other global trend will do more to impact public policy, health and human welfare. The world s Baby Boomers are marketing s most valuable generation and to exploit an opportunity this significant requires the smartest thinking from the marketing community. Getting Better With Age is based on the premise that as the world ages, marketers need to improve the way that they market to people of age. This groundbreaking piece of writing comprises insights, examples ...