Global Smarts: The Art of Communicating and Deal Making Anywhere in the World

It may not surprise you to learn that seventy percent of cross-border joint ventures fail within the first three years. But did you know that the reason most commonly cited by transnational executives for this phenomenal failure rate isn't geopolitics, global competition, or economic volatility, but culture clash? As one frustrated transnational manager quipped, "How are you supposed to get all your ducks in a row when half of them think they're turtles?"

Why, despite the vast sums spent e...