Goodthink: The New Science of Collective Intelligence

Busting the myth of “groupthink,” a powerful look at how our ability to influence one another can accelerate individual and collective intelligence.

A leading expert on social networks and behavior change delivers new principles of social influence to improve collective intelligence.

For years, scientists have struggled to discover the formula to produce the world’s smartest teams. But the solution has been elusive because they have focused on individual intelligences. In Goodthink, Damon Ce...