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Handbook on the Experience Economy

By Jon Sundbo (Editor), Flemming Sørensen (Editor)
Hardcover
$310.00
By Jon Sundbo (Editor), Flemming Sørensen (Editor)
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This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contributions that discuss different issues of crucial importance for our understanding of the experience economy. Each chapter reflects diverse scientific viewpoints from disciplines including management, mainstream economics and sociology to provide a comprehensive overview.

The Handbook is divided into three subsections to explore progre...

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BusinessManagement & LeadershipMarketing & SalesIndustriesMarketingConsumer IndustriesManagement - General & MiscellaneousMarketing - Professional & ReferenceCustomer ServiceConsumer Industries - General & Miscellaneous