Herd: How to Change Mass Behaviour by Harnessing Our True Nature

"HERD is a rare thing: a book that transforms the reader's perception of how the world works".
-Matthew D'Ancona, THE SPECTATOR

"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."
-Daniel Finkelstein, THE TIMES

This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters ...