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How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success
Hardcover
$30.00
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Great ideas are all around us, waiting to be discovered. Here's how to find them.
We're used to imagining creativity as a lightbulb moment-sudden, mysterious, reserved for the gifted few. But what if ideas aren't conjured from thin air? What if they're discovered-more like precious artifacts that we unearth and refine?
In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn't magic, it's method. The most successful innovators do...
We're used to imagining creativity as a lightbulb moment-sudden, mysterious, reserved for the gifted few. But what if ideas aren't conjured from thin air? What if they're discovered-more like precious artifacts that we unearth and refine?
In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn't magic, it's method. The most successful innovators do...
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