How Great Ideas Happen: The Hidden Steps Behind Breakthrough Success

Great ideas are all around us, waiting to be discovered. Here’s how to find them.

We’re used to imagining creativity as a lightbulb moment—sudden, mysterious, reserved for the gifted few. But what if ideas aren’t conjured from thin air? What if they’re discovered—more like precious artifacts that we unearth and refine?

In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isn’t magic, it’s method. The most successful innovators do...