How to become a professional bartender: Don't sell drinks. Sell experience!

Becoming an exceptional bartender is not about having a job or making money. It is about creating value for your customers. Selling drinks is not the only thing we do behind the bar; there is much more behind this art. A key ingredient is crucial in every recipe for professionalism – specialized knowledge. Studying this book will give you the motivation and confidence to achieve your goal and gain a position in any venue, inspiring you to create perfectly balanced cocktails to exceed the ex...