Table of Contents
Preface to the Second Edition xi
Acknowledgments xiii
Introduction xv
Part 1 Getting Linkedln 1
Chapter 1 Putting the Work in Social Networking 3
What Exactly Is Linkedln? 4
Job Hunting Through Linkedln 10
A Quick Guided Tour of the LinkedIn site 11
Linkedln Communications Methods and Networking Details 17
I Got a Job on Linkedln 23
Looking Ahead 26
Chapter 2 Create Your Best Profile 29
Theories and Philosophies 30
Content and Appearance 33
Nuts and Bolts 41
I Got a Job on Linkedln 55
Looking Ahead 57
Chapter 3 Build and Work Your LinkedIn Network 59
Your Very Own LinkedIn Network 61
Linkedln Open Networkers (LIONs) 63
Build Like You Breathe 64
Will the LIONs and the Non-LIONs Ever Agree? 66
Building Your LinkedIn Network 67
Working Your Network 81
I Got a Job on LinkedIn 88
Looking Ahead 90
Chapter 4 Use LinkedIn to Job Hunt 91
Your Profile 92
Using Recommendations 94
Working Your Network 96
Researching Companies 99
The "Jobs" Link 106
Recruit Those Recruiters for Help! 116
Free versus Premium LinkedIn Subscriptions for Job Hunters 115
I Got a Job on LinkedIn 118
Looking Ahead 119
Chapter 5 Questions? LinkedIn Has Answers. Answers? LinkedIn Has Questions. 121
That 80/20 Rule 122
The "Answers" Link 123
Got a Question? Glad You Asked! 126
Answering Questions 134
I Got a Job on LinkedIn 140
Looking Ahead 141
Chapter 6 Using LinkedIn on the Job 143
Behind the "Companies" Tab 144
Use LinkedIn to Locate Vendors and Employees 146
Entrepreneurs Eat Weil on Linkedln 150
Using LinkedIn's Applications on the Job 154
Free versus Premium Accounts 156
Looking Ahead 158
Chapter 7 LinkedIn Makes the Grade for Students and New Grads 161
Your Profile 162
169
Scrub Your Facebook and Other Facts of Life on Social Networks 172
Looking Ahead 173
Part 2 Facebook, Twitter, and Google+ 175
Chapter 8 Facebook: Not Just for Networking Socially 177
Facebook Is for Job Hunters 179
A Facebook Profile for Business 182
Networking for Business Through Facebook 188
Job Postings on Facebook 191
We Found Our Jobs Through Facebook! 198
Looking Ahead 201
Chapter 9 Twitter Your Way to That New Job 203
The Lowdown on Twitter 205
What Are You Going to Tweet About! 209
Tweeting on Twitter 210
Finding People to Follow 212
Getting People to Follow You 216
Twitter and Job Hunting 216
We Found Our Jobs Through Twitter! 224
Looking Ahead 228
Chapter 10 Google+-The New Kid on the Block 229
The Genesis of Google+ 230
Google+'s Features 232
Your Google+ Profile 238
Google+ for Job Seekers 242
Looking Ahead 245
Index 247