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Influence, New and Expanded: The Psychology of Persuasion

By Robert B. Cialdini PhD
Hardcover
$35.00
By Robert B. Cialdini PhD
1|

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The foundational and wildly popular go-to resource for the science of influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.

In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to ap...

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