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Influencer Marketing For Dummies

By Kristy Sammis, Cat Lincoln, Stefania Pomponi, Jenny Ng (With), Edita Gassmann Rodriguez (With), Judy Zhou (With)
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$26.99
By Kristy Sammis, Cat Lincoln, Stefania Pomponi, Jenny Ng (With), Edita Gassmann Rodriguez (With), Judy Zhou (With)
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The easy way to get 'in' with influencer marketing

Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consum...

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