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Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world’s best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried’s Rework, and Seth Godin’s Poke the Box.
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About the Author
Tina Seelig has a Ph.D. in neuroscience from Stanford University Medical School. She is the executive director of the Stanford Technology Ventures Program, the director of the National Center for Engineering Pathways to Innovation, and is the author of the international bestseller What I Wish I Knew When I Was 20. In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education.
Table of Contents
Introduction: Ideas Aren't Cheap-They're Free 1
1 Spark a Revolution 17
2 Bring in the Bees 31
3 Build, Build, Build, Jump! 47
4 Are You Paying Attention? 65
5 The Table Kingdom 85
6 Think of Coconuts 103
7 Move the Cat Food 115
8 Marshmallow on Top 133
9 Move Fast-Break Things 149
10 If Anything Can Go Wrong, Fix It! 167
11 Inside Out and Outside In 181
What People are Saying About This
“Few people have done as much to champion innovative thinking as Tina Seelig.”
“Tina Seelig has written a powerful and practical book, jam packed with keen insights for unleashing creativity in yourself and others.”
“Tina Seelig is one of the most creative and inspiring teachers at Stanford.”
Tina Seelig has written a provocative field guide to 21st century creativity, with her energy and enthusiasm bursting through on every page. We all could use a little extra spark of creativity, and this book helps show the way.
“In a world that’s in constant flux, creativity and innovation are essential qualities for successful executives and industry-leading companies. Tina has shown that we all have the ability to mobilize our creative spirit.”
“Who said creativity can’t be taught? It can, and Tina Seelig has done it! She has created a new model, the Innovation Engine, that will change the way you think.”
“Tina invites us inside her Stanford University course to reveal that we all have creative potential waiting to be unleashed.”
Tina has shattered the misconception that you can’t increase creativity. In this book, she presents breakthrough ideas on how to understand and boost your ability to innovate.
In this groundbreaking work, Tina has codified her years of teaching at Stanford and proves that anyone can be creative.