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Innovationsmanagement: Prozessorientierte Einführung

By Wilhelm H. Bierfelder
Hardcover
$133.99
By Wilhelm H. Bierfelder
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Bierfelders "Innovationsmanagement" ist Lehrbuch und - im anspruchsvollen Sinne - Praktikerbuch zugleich. Aus dem Inhalt: Einführung. Innovationstheorien. Diffusionstheorien. Adoptionstheorien. Befunde aus dem Bereich der Mikroelektronik und weiterer Spitzentechnologien. Technologie- und Neuerungsmanagement. Methodiken in Schema-Darstellung.

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