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International Business Case Studies For the Multicultural Marketplace

By Robert T. Moran, David O. Braaten Ph.D., John Walsh, D.B.A.
Hardcover
$200.00
By Robert T. Moran, David O. Braaten Ph.D., John Walsh, D.B.A.
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This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace.

Divided into six major sections, this important book features more than 30 case studies that span critical issues of international business--globalization; negotiation; marketing; product/service quality; joint ventures and strategic alliances; and culturally diverse workforces....

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