International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media

International Communications Strategy is about the cross—cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector.

New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross—cultural aspects of PR includes understanding the culture of different ...