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Introduction to Sport Management and Business: A Maximization Approach for Professional and Intercollegiate Teams

By Peter Omondi-Ochieng
Hardcover
$188.95
By Peter Omondi-Ochieng
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Introduction to Sport Management and Business: A Maximization Approach for Professional and Intercollegiate Teams explores the competitive dynamics of sports management with a key focus on how teams prioritize victories, revenues, and stakeholder engagement to achieve excellence. Central to the text are three primary maximization objectives: win maximization (WMOs), revenue/profit maximization (RMOs/PMOs), and stakeholder maximization (SMOs), which collectively influence the performance of ...