Just Right: Why We Like What We Like (and Why We Don't What We Don't)

Just Right asks a deceptively simple question: Why does too little stimulation feel unbearable—and too much just as bad? We crave novelty yet recoil from too much of it. Complexity can challenge and energize us, but when excessive, it shuts us down. We pursue excitement only to crash into overwhelm. These paradoxes aren’t flaws; they reveal our fundamental drive to find and remain within the Goldilocks Zone—that optimal sweet spot between boredom and overload where thinking sharpens, creati...